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web design joomlaWeb Design

Wikipedia defines it as:

Web design or web design, literally design for the world wide web, is an English expression also used in the Italian language to indicate the design and technical development phase of a website.

The web designer is the one who designs the visual communication of a site and creates the individual web pages: basically he is responsible for the graphic appearance of a site, its communicative success and the emotional involvement of users who visit it (user experience) . The web designer is also the ultimate quality manager of a website and ensures that sites that are graphically captivating, have a good visual impact, are easy to navigate, compatible with visitors' needs, and accessible using browsers and different components: it is up to him to combine design and navigation through the use of available digital technologies.

Web design, born with the development of the World Wide Web, presents theoretical similarities with architecture: as well as an architect in building a palace, in fact, the web designer must have the skills ranging from the study of the single element to the complexity of the project, and have expertise in digital communication, usability and accessibility.

But a simple definition can not help you understand its usefulness within your business, so here are the reasons why you cannot do without.


10 reasons why your business needs a website

  1. Your customers are expecting it.
    You should already have this statement alone to make you understand the importance of having your own website. Six out of ten consumers expect the brands to provide online content on their business on any form of digital content and more than half goes directly to the brand site to get information about their products.
    If you do not have a business website, the most cunning (and impatient) customers may go elsewhere without even considering it.
    Take a look at this list of features consumers say they want from a corporate website.

  2. Provides social proof (just that of Cialdini).
    Ninety per cent of consumers claim that online ratings affect their buying decisions.
    You could trust FourSquare, Yelp and other reviews sites to host your business, but you can take two birds with a tree plant using your website. Since potential buyers are already looking for online information about you, just through the testimonials of who's already your customer, doing so on your site is a great way to impress them, and they will already be on the buying platform.

  3. Control the narration of your business message.
    True, you can not control what other people say about you on social networking channels, but it's also true that you can influence your audience's perception by creating your own story through a corporate website.
    A corporate blog helps entrepreneurs communicate their business message, their mission, and their personality to their audience more quickly than with traditional advertising or brochures sent by mail.
    In addition, social icons that link to Facebook, Twitter, Instagram, and other social networking platforms make it easy to share content from our site visitors who love and share what they see.

  4. More effective for your investment.
    When you even use a free web site creation tool such as, targeting your business to reach thousands of potential customers with less than what you would spend to send ten brochures through traditional mail.

  5. You do not need to know about programming or having technical skills.
    Since Jomla - like many other platforms for creating CMS websites - offers online tutorials and user community support, virtually anyone can get a basic web site running in about thirty minutes.

  6. Your competitors already have corporate web sites.
    Consumers usually begin their buying process with research and recommendations from their own colleagues or from their own social networking contacts. Studies show that once a consumer has an idea of ​​what he needs or desires, he starts searching and 72 percent of them go online to find teaching materials, reviews, and testimonies, according to a recent report. So if you do not stay competitive with your competition, you are offering buyers a reason to buy from another brand.

  7. You no longer have to put the "closed" sign.
    No one wants to work at 3 in the morning, but some people like to shop even at that hour.
    Having a corporate website or an e-commerce store means that you can sell your products or services 24 hours a day - not just in "office hours". An on-line store can mean a substantial increase in sales, especially when you want new customers not affected by their geographic location.
    Your online presence also helps with marketing campaigns, customer service, customer relations, brand recognition, and almost all other revenue stream elements. Combining your website with marketing tools, such as email marketing, helps you reach new customers and retain those already acquired.

  8. You will be included in Google search results.
    You should consider that 81% of consumers conduct online searches before making a purchase. That means they go to Google and type one or more keywords, such as "the best leather shoes" or, if they already know what product they want, "handmade Italian leather shoes in Los Angeles".
    If you do not have a website for your business, the chances of appearing on the search engine results page (SERP) are obviously zero, so you've already missed the opportunity to ssatisfy that customer.
    But if you have a site, you can optimize it for search engines, thus increasing your chances of appearing at the top of Google's results and getting more visibility to potential customers. Long tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve search engine optimization (SEO).

  9. Create a resource center for your staff.
    In addition to helping customers, your corporate website can also help your employees. Create an orphan page (one that is not visible directly to the site so it can not be found unless someone has the direct link) with self-service videos, educational materials, or even internal forms to help your team to learn everything they need to know about their programs.

  10. Show your products and services.
    Not only can you view your products or detail your services with beautiful, well-stocked images, but you can also provide short video tutorials or downloadable PDF instructions to get hesitant customers every reason to go elsewhere to buy.

They say about us

Paolo Garavana

I met Filippo through the BoxingClubBiella, which was made in Joomla as well. My lack of knowledge of the platform on which the was built, led me into having some difficulties on how to move within the control panel, I also found a problem in some sections where I could not access.

From Filippo I had all the responses in the case, written in a very detailed way with screenshots to make it even easier in my future work on the site control panel, while the real problems of a technical nature have been solved definitively by probably acting on the database and CSS files. I am 100% satisfied with the work done, with a good timing, but above all with commitment and professionalism. I happened to ask for help on Sunday evening and find the mail with the answers and the work already done on early Monday morning and the right word to describe all this process is: Seriousness.

Paolo Garavana
Responsible for online communication - Boxing Club Biella ASD
Stefano Todaro Instructional Designer

I needed a collaboration to manage on several projects for my clients in order to distribute the load of activities related to the management of CMS platforms, especially JOOMLA and its extensions! In particular, it is possible to have a template catalog that can be displayed to the client during the design of the website!

So we realized this together with the Ciocian Dentistry Studio project, where Filippo has been involved in installing the template and supporting its customization issues, especially with regard to information content and its structure.

The project has been implemented and started to maintain both content and online enviroment.

Collaboration with Filippo continues with regard to enviromental management, updating and restoration skills

Stefano Todaro
Instructional Designer for - Studio Dentistico Ciocari
Stefano Todaro - Instructional Designer for

I reached you out for some tech information via email. From the contact was born the next collaboration! I had to create a Joomla environment for a client for a small website. Actually, the customer was an agency's contact. I handled project requests and developed possible solutions.

All content production was on my own. So I needed a collaboration to handle all issues related to the Joomla environment and the management of extensions.

Filippo's collaboration was decisive for the creation of the website The site was then created and transferred to the Hosting Aruba domain indicated by the agency. The agency delivered the website to its customer, then handing it directly to the CMS environment, with extreme satisfaction!

Stefano Todaro
Instructional Designer for - progetto
Daniel Funaro -

Filippo was introduced to me by my friend Stefano who worked with me to the project below and who had already worked with him.

I had to create a Web Site to open a launch my online business in the specific field of Photography, Video and the Internet. My services are addressed to Micro-Small Organizations and are all looking to assist companies in optimizing their online representation with a full range of project management, investment budget and marketing & communication plan.

Collaboration with Filippo enabled the website to be created with Joomla by customizing a template. Its expertise has focused not only on the installation and configuration of the environment, but also on the customization of the template to the project. Particularly important is the need to manage the transition from the development environment realized in a temporary subdomain to the current domain. Additionally, in addition to the usual platform upgrade issues, we have also experienced Filippo's ability to recover a hacker attack, right away for a website security breach.

The project has been realized and has now been completed and is fully operational. Collaboration continues to manage (at required) and upgrade Joomla to later versions!

Daniel Funaro