Wikipedia defines it as:
Web design or web design, literally design for the world wide web, is an English expression also used in the Italian language to indicate the design and technical development phase of a website.
The web designer is the one who designs the visual communication of a site and creates the individual web pages: basically he is responsible for the graphic appearance of a site, its communicative success and the emotional involvement of users who visit it (user experience) . The web designer is also the ultimate quality manager of a website and ensures that sites that are graphically captivating, have a good visual impact, are easy to navigate, compatible with visitors' needs, and accessible using browsers and different components: it is up to him to combine design and navigation through the use of available digital technologies.
Web design, born with the development of the World Wide Web, presents theoretical similarities with architecture: as well as an architect in building a palace, in fact, the web designer must have the skills ranging from the study of the single element to the complexity of the project, and have expertise in digital communication, usability and accessibility.
But a simple definition can not help you understand its usefulness within your business, so here are the reasons why you cannot do without.
10 reasons why your business needs a website
- Your customers are expecting it.
You should already have this statement alone to make you understand the importance of having your own website. Six out of ten consumers expect the brands to provide online content on their business on any form of digital content and more than half goes directly to the brand site to get information about their products.
If you do not have a business website, the most cunning (and impatient) customers may go elsewhere without even considering it.
Take a look at this list of features consumers say they want from a corporate website.
- Provides social proof (just that of Cialdini).
Ninety per cent of consumers claim that online ratings affect their buying decisions.
You could trust FourSquare, Yelp and other reviews sites to host your business, but you can take two birds with a tree plant using your website. Since potential buyers are already looking for online information about you, just through the testimonials of who's already your customer, doing so on your site is a great way to impress them, and they will already be on the buying platform.
- Control the narration of your business message.
True, you can not control what other people say about you on social networking channels, but it's also true that you can influence your audience's perception by creating your own story through a corporate website.
A corporate blog helps entrepreneurs communicate their business message, their mission, and their personality to their audience more quickly than with traditional advertising or brochures sent by mail.
In addition, social icons that link to Facebook, Twitter, Instagram, and other social networking platforms make it easy to share content from our site visitors who love and share what they see.
- More effective for your investment.
When you even use a free web site creation tool such as Joomla.com, targeting your business to reach thousands of potential customers with less than what you would spend to send ten brochures through traditional mail.
- You do not need to know about programming or having technical skills.
Since Jomla - like many other platforms for creating CMS websites - offers online tutorials and user community support, virtually anyone can get a basic web site running in about thirty minutes.
- Your competitors already have corporate web sites.
Consumers usually begin their buying process with research and recommendations from their own colleagues or from their own social networking contacts. Studies show that once a consumer has an idea of what he needs or desires, he starts searching and 72 percent of them go online to find teaching materials, reviews, and testimonies, according to a recent report. So if you do not stay competitive with your competition, you are offering buyers a reason to buy from another brand.
- You no longer have to put the "closed" sign.
No one wants to work at 3 in the morning, but some people like to shop even at that hour.
Having a corporate website or an e-commerce store means that you can sell your products or services 24 hours a day - not just in "office hours". An on-line store can mean a substantial increase in sales, especially when you want new customers not affected by their geographic location.
Your online presence also helps with marketing campaigns, customer service, customer relations, brand recognition, and almost all other revenue stream elements. Combining your website with marketing tools, such as email marketing, helps you reach new customers and retain those already acquired.
- You will be included in Google search results.
You should consider that 81% of consumers conduct online searches before making a purchase. That means they go to Google and type one or more keywords, such as "the best leather shoes" or, if they already know what product they want, "handmade Italian leather shoes in Los Angeles".
If you do not have a website for your business, the chances of appearing on the search engine results page (SERP) are obviously zero, so you've already missed the opportunity to ssatisfy that customer.
But if you have a site, you can optimize it for search engines, thus increasing your chances of appearing at the top of Google's results and getting more visibility to potential customers. Long tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve search engine optimization (SEO).
- Create a resource center for your staff.
In addition to helping customers, your corporate website can also help your employees. Create an orphan page (one that is not visible directly to the site so it can not be found unless someone has the direct link) with self-service videos, educational materials, or even internal forms to help your team to learn everything they need to know about their programs.
- Show your products and services.
Not only can you view your products or detail your services with beautiful, well-stocked images, but you can also provide short video tutorials or downloadable PDF instructions to get hesitant customers every reason to go elsewhere to buy.